£1,499 per campaign.
One scoped campaign across your dormant database of up to 1,000 contacts. AI-powered outreach combined with personal qualification by a franchise recruitment specialist. Verified leads delivered throughout a 4 to 6 week window.
Launch pricing while initial case studies are built. The price will increase as the methodology proves out. Larger databases (1,000+ contacts) are scoped per database — get in touch to discuss.
A 15-minute call to discuss your database, confirm fit, and agree the campaign brief.
Discuss your databaseMost dormant enquiries didn't go cold because they were unqualified.
They went cold because life got in the way. Timing was off. They got busy. The franchisor's sales process happened to slow down at the wrong moment. They were keen at the time, and a meaningful percentage of them are still keen now, but nobody has gone back to them in a structured way.
Manual reactivation does not work at scale. A sales director cannot personally call 600 dormant contacts. Mass email to a cold database trashes sender reputation. WhatsApp blasts get accounts banned. So most franchisors do nothing and the database keeps sitting there, growing, gathering value that never gets realised.
AI changes the economics of that work. Personalised outreach at scale across multiple channels is now possible without compromising deliverability or compliance. But pure AI is not enough on its own. The candidates who do respond need a proper human conversation before they reach your sales team, or you end up handing over unqualified noise and damaging the brand experience. The combination of AI scale and human qualification is what makes the campaign work.
AI handles the scale. A specialist handles the qualification.
Most reactivation services either lean too heavily on automation (delivering raw clicks and auto-replies to your sales team), or too heavily on human work (which does not scale across hundreds of contacts). The Franquility approach uses both correctly — AI does what AI does well, a franchise specialist does what humans do well, and your sales team receives leads that have already been properly assessed.
Database review
A short conversation about your dormant database. Size, age, what segments exist, what compliance information is on record. Quick scoping call to confirm the campaign is a fit and agree the brief.
Campaign build
Sequences are designed specifically for your brand and your typical candidate profile. AI integrations configured against your compliance requirements. Opt-out handling, GDPR compliance, sender reputation all properly set up before anything goes out.
AI-powered outreach at scale
Personalised SMS, WhatsApp and email sequences run across the database over 4 to 6 weeks. Intelligent sequencing, natural pacing, response detection. The AI handles the volume work that no human could do consistently at scale.
Human qualification
Every response of substance is reviewed and qualified personally before it reaches you. A franchise recruitment specialist with 5+ years in the sector has the qualification conversation, gathers proper context, and verifies the lead is genuinely warm.
Verified leads delivered
Throughout the 4 to 6 week campaign window, qualified leads are handed over to your sales team as they emerge. Each one comes with full context, qualification notes and a confidence assessment so your sales director walks into a properly briefed conversation.
Verified leads, not raw responses.
The difference between this and an automation tool is the qualification layer. Your sales team does not receive clicks, opens, or auto-replies. They receive prospects who have been verified by someone who knows what good looks like in franchise recruitment.
Best fit for this campaign.
Cold Database Reactivation works best for franchisors with a specific profile. It is not the right service for everyone, and being honest about that protects both sides.
Three to fifteen years of trading
Enough time for a meaningful dormant database to have built up in your CRM. Newer brands rarely have enough volume to make a reactivation campaign worthwhile.
A dormant database of 200 to 1,000 contacts
Enquiries that came in once and went cold. Old portal leads, abandoned brochure requests, candidates who went quiet at discovery stage. The bigger the dormant database, the more pipeline likely sits in it.
No active reactivation activity right now
If you have not worked the database systematically in the last six to twelve months, the opportunity is sitting there waiting. Most franchisors have never run a structured reactivation, period.
A clear definition of a viable candidate
You know what good looks like for your brand. Capital range, timeline, territory preferences. That clarity is what gets baked into the qualification process so the leads handed over are genuinely warm.
Got a dormant database worth reactivating?
A 15-minute call to discuss your database, confirm the campaign is a fit, and agree the brief. No pitch, no pressure. If the database is not right for a reactivation campaign you will hear that honestly.