Franquility | Franchise Recruitment Pipeline Management

The problem

Right now, you're in every conversation

The exploratory ones. The not-quite-ready ones. The ones who filled in a form on a portal at 11pm and never really meant it. Your time - the part that actually converts franchisees - is being spent on enquiries that should never have reached you.

It's not a lead problem. It's a process problem. The enquiries are there. What's missing is a dedicated function to receive them, control the pipeline, qualify seriously and hand you only the conversations worth having.

Slow first response

Good candidates don't wait. When nobody owns first contact, warm enquiries go cold quickly and the franchisor never knows what they missed.

No qualification structure

The same exploratory conversation repeated over and over. Capital, timeline, motivation - assessed inconsistently, or not at all, until the franchisor is already in the room.

Candidates falling through the gaps

One follow-up, maybe two. Then silence. Candidates who were genuinely interested go cold not because they lost interest but because nobody came back to them.

Fragmented focus

Recruitment sits with someone already stretched across operations, marketing or supporting existing franchisees. It gets done inconsistently, and without the expertise it needs.

The fix isn't more leads. It's a dedicated process that handles every enquiry properly - so the right candidates reach you and the wrong ones don't.

1%

Average conversion rate

Only around 1% of applicants are successful - the majority of franchisors are losing viable franchisees to inconsistent or poor recruitment processes. Source: BFA Franchise Survey.

48hrs+

Typical first response

Most franchisors take two days or more to make first contact. Good candidates don't wait that long.

How it works

Every enquiry managed. Nothing discarded prematurely.

Franquility manages the full population of your enquiries, not just the ones who are ready right now. Every client has a dedicated account manager who owns their pipeline end to end. Every lead enters the pipeline and gets worked. The ones who are ready reach you. The ones who aren't stay managed until they are.

01

Receive and respond

Every new enquiry triggers an immediate automated acknowledgement to the candidate and an automatic CRM update - the lead is logged, timestamped and ready for action. A personal response from Franquility follows within 4 working hours. Nothing sits in an inbox waiting to be noticed.

02

The Franquility contact sequence

A structured multi-channel contact programme begins on every enquiry. Calls, texts and emails applied consistently until a response is obtained. Nothing is left to chance and no candidate goes cold through lack of effort on Franquility's part.

03

Qualification call

A structured conversation covering motivation, available capital, timeline and overall fit. Run by someone who knows what a serious franchisee looks like. Candidates who qualify move to handover. Candidates who don't go one of two ways.

04

Nurture and re-engagement

Interested but not ready now is not the same as not interested. Candidates who are genuinely engaged but not yet in a position to proceed - capital not quite there, timing not right, life in the way - move into ongoing nurture. Regular touchpoints keep the relationship warm, re-engagement triggers bring them back into the active pipeline when circumstances change. They stay managed. They don't disappear.

05

Handover to you

Candidates who meet your criteria - whether straight from qualification or back from nurture - are handed over with a formal candidate summary: background, financial position, motivation, fit assessment and a clear recommendation. Delivered within 24 hours of the qualification call. You walk into the commercial conversation fully briefed, not starting from scratch.

06

Fortnightly pipeline update

Every two weeks a structured update covers the full pipeline picture: enquiries received, contact attempts made, candidates qualified, nurturing activity, handovers. Every candidate accounted for. You never have to ask what's happening.

Pricing

Simple pricing, no surprises

One Service. One Price Structure. One Monthly Rolling Commitment. You Stay Because It Works.

Pipeline management,
enquiry to handover.

Everything from first contact to qualified candidate handover. You stay focused on the commercial conversation. Franquility handles everything before it.

£750

per month, up to 30 leads

+ £25 per lead above 30

What's included

Dedicated account manager who owns your pipeline end to end
Instant enquiry acknowledgement
Personal response within 4 working hours
Multi-channel contact sequence on every lead
Structured qualification calls
Written candidate summary per qualified candidate
Fortnightly pipeline update and check-in call
Clean handover with full notes and context
Structured nurture for candidates not yet ready
Lead source review and insights

Terms

Monthly fee £750 covers up to 30 valid leads

Variable £25 per valid lead above 30, billed in arrears

Notice 14 days before next billing cycle

Success fee None

Billing £750 invoiced upfront each month. Additional leads above 30 billed in arrears monthly.

Book a free diagnostic

Are we a fit? Let's find out.

The diagnostic covers how your franchise recruitment currently runs, what's working, what isn't, and an honest view on whether Franquility is the right solution. We're not right for every franchisor and we'll tell you if we don't think we can add genuine value. If we can, you'll leave with a clear picture of what that looks like and a straightforward decision to make. No obligation, no hard sell. 30 minutes, done.

Step 01

Diagnostic call

30 minutes. We understand your setup, you understand how Franquility works. Both sides decide if it's the right fit.

Step 02

Agreement

A straightforward service agreement covering the terms, SLAs and data handling. Simple, clear, no surprises.

Step 03

Go live

Enquiry routing set up, first month invoiced, pipeline live. From diagnostic to handling your first enquiry in days, not weeks.

Book a diagnostic call

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Thanks. Nathan will be in touch shortly to arrange your diagnostic.

About Franquility

Built to be the go-to franchise recruitment partner for growing UK franchisors

Franquility was founded in early 2026 by Nathan Mayhew, a franchise recruitment specialist with over five years inside franchise sales teams and a 13-year sales career behind him. The business was built on a straightforward observation: most franchisors generating enquiries are losing candidates they should be converting, not because the leads are wrong, but because the process handling them isn't good enough.

Franquility is built around a defined methodology - RCQC: Receive, Control, Qualify, Convert - with the systems and infrastructure built specifically to support it. A purpose-built CRM, automated enquiry processing, structured qualification calls and consistent multi-channel follow-up. Not a person with a spreadsheet. A proper system with a human specialist at the centre of it.

The vision is to become the go-to franchise recruitment partner for growing UK franchisors. Not to be everywhere, but to be the obvious choice for franchisors who take recruitment seriously.

I worked directly with Nathan for over two years and consistently found him to be highly capable and dependable. He works very effectively on his own initiative, building rapport and trust with new prospects quickly and naturally. Nathan asks intelligent, well-judged questions that demonstrate a genuine desire to understand people and their motivations for owning a business. He is structured, organised, and highly systematic in his approach, which means he delivers consistently strong outcomes while maintaining a professional and engaging manner. Nathan was instrumental in recruiting franchisees for Driver Hire.

Graham Duckworth - Franchise Sales Director, Driver Hire

Nathan Mayhew

Founder of Franquility

13+

Years in sales across multiple disciplines

5+

Years dedicated to franchise recruitment

One service.

Pipeline managed from first enquiry to qualified handover. Nothing more, nothing less.

FAQ

Common questions

The questions franchisors most commonly ask before getting started.

What counts as a valid lead? +

A valid lead is any enquiry received with a working phone number through which contact can be attempted. Email-only enquiries without a phone number are logged but not billed. If contact is made via email and a number is subsequently obtained, it becomes a valid lead at that point. This definition is included in the service agreement - no ambiguity on either side.

How long am I committing to? +

14 days notice before your next billing cycle. That's it. There's no minimum term, no lock-in and no awkward exit conversation. The first month is invoiced upfront before the arrangement begins.

How quickly will I see results? +

Process improvements are visible quickly. Response times, qualification consistency and pipeline structure typically improve within the first few weeks. Signed franchisees take longer and depend on your enquiry volume, your franchise fee level and how quickly candidates move through their own decision process. Franquility won't promise a franchisee by a certain date, but it will make sure no good candidate is lost to a slow or inconsistent process.

How does Franquility handle candidate data? +

All candidate data is managed within Franquility's own secure CRM throughout the arrangement. The data is yours throughout. You receive candidate summaries as they are produced and a full export of all data on termination. Franquility then deletes its copy. All data is handled in accordance with UK GDPR and used solely for the purpose of managing your franchise recruitment pipeline.

Will candidates know they're not speaking directly with us? +

This is agreed at onboarding based on your preference. Some clients prefer Franquility to contact candidates transparently as a specialist working on their behalf - this is increasingly common and most candidates have no issue with it. Others prefer a white label approach where all communications come from their own email domain and brand. Either way the process is identical. Whichever you choose, you see every enquiry as it arrives and nothing happens without your awareness.

What if my enquiry volume is very low or very high? +

The pricing structure handles both ends naturally. If your volume is low, the £750 monthly fee covers up to 30 leads and gives you a full specialist process without overpaying for volume you don't have. If your volume is high, the £25 per lead above 30 scales with you in arrears - there's no ceiling and no renegotiation needed. The right setup for your situation is confirmed at your diagnostic.

Franchise recruitment is noisy. Franquility isn't.